week 4 - blog reflection.

Within week four, I was absent due to being ill with the flu. However, when I came back my group fed back to me about what they had discussed and had started to plan for our music video. We also sat down as a group and talked about the advantages and disadvantages of the plans that had been previously made and I also implemented some plans for our music video. We then made a mind map of all our ideas.

My music video pitch

Music magazine covers.

On the left, there is a Jessie J advert which I will analyse using key terminology, in regards ton an advertisement.

The band name and title of the song of the song is printed on the advert. The colour gold is used for her name, which connotes successful and prestige, making the artist to seem powerful. For the colour of her song 'who you are' is used written in white. This is done to signify the purity and also signifies new beginnings, which relates to the lyrics of the song.

Reviews of the artist has also been including stating her ' no1 international smash' "price tag". This is a quote of the song, allowing fans that may not be aware that it was this artist in particular that sang this song, aware of it. Therefore, it could possibly increase the sells of her advertisement.

There is an image of the artists (Jessie J) on the advertisement, which may be known as a focal point as it is the main image relevant to the song and image of the artist, this also links in with the pack-shot as it allows the audience to easily recognise the artists new products.

Within the advert, the artists website is on the advertisement which allows the audience to find out more information with regards to the music advertisement, this is known as the body copy.

On the left, the 'Hotel Cabana' album is being promoted. The bands name title 'Naughty Boy'can be seen in black swirly-ish bubble writing, and there is also a small imprint of 'directed by' next to the artists name. Within this advertisement there is not a lot of conventions of advertisements used within this particular video, therefore there is room for improvement, for example reviews and body copy can be used, as well as an image of the artist which is known as the focal point. The advertisement includes sponsors, such as 'virgin' on the advertisement.

Due to the simplicity of the advertisement, there is an image in black and white with a hotel surrounded by palm trees and a few animals, including the sea and sun. The front of the hotel is named 'hotel cabana' which is the title of the music album. This will therefore, leave a noticeable image in the audiences mind as the use of the hotel image will help to promote the album.


On the left, we have an advertisement for the artist 'Avicii' . The usage of the main image/focal point is on the advertisement as an image of the artist is on the lower left hand side. The band name and title of the advertisement is printed with simplistic bubble writing in a two-tone blue colour - going from a lighter shade of blue to a darker shade. The usage of the action line is used in order to let the reader acknowledge the day and date of when this event is available for this artist in particular.

Week three - blog reflection.

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     In our third week of our media studies lessons, we learned about the Richard Dyers - star theory. This involved learning about stars as products. For example many artists now have their own clothing items, perfume and other products. The Richard Dyers theory, shows the way artists are being used to make more money within the music industry. Artists such as One Direction and JLS who took part within the factor are good examples that can be used.

In addition to Richard Dyers 'start theory', stars as constructions is yet another aspect to his theory. From analysing the theory, it's clear that Richard believes that many artists are eventually turned into an artist that they didn't set out to be. For example many artists from the x factor are been 'constructed'. However, a well known artist Leona Lewis left the Syco music label as they wanted her to sing songs she wasn't comfortable doing.